I'm a developer. How is this different from ChatGPT or Claude?

ChatGPT and Claude are strong for one-off prompts and quick drafts. Stratts runs live competitor research, checks the plan against your budget and hours, runs automated quality checks, then writes paste-ready drafts for the formats you pick in intake. One structured launch plan, usually under 5 minutes, ready to save, export, and revise.

What are the two pricing options?

Two options. Pulse is $17.99/mo with 3 launch plans and 75 weighted credits per billing period for drafts, launches, competitor intel, campaign kits, and the Execute Plan tracker. A single Launch Plan is one complete plan charged on delivery.

What do I get for $29, and how long does it take?

One complete launch plan with positioning, target personas, a prioritized action list matched to your budget and hours, competitor breakdowns with talking points, launch drafts for your priority channels, and a first-10 customers playbook. Stratts researches your market, builds the plan, and writes your drafts, usually in under 5 minutes. After you save it, you can export a PDF and revise up to 5 sections if your direction shifts.

I ship solo with no marketing team. Is Stratts built for me?

Yes. It's built for solo devs and indie founders without a marketing hire. You enter your runway, available hours, and constraints up front. Stratts prioritizes organic channels you can run yourself and only suggests paid spend when your inputs support it.

How do I get my first users for a SaaS or app?

Stratts builds a focused go-to-market plan with channel priorities, positioning, and a sequenced launch checklist matched to your budget and time. The plan covers organic channels and includes community launch guidance. Pulse members can draft Product Hunt, Reddit, and outreach posts in the Launch Engine.

Does the launch plan help with Product Hunt, Reddit, or Hacker News launches?

Yes. The launch plan includes community launch sequencing and platform-specific angles, plus announcement drafts when those channels rank in your plan. Pulse subscribers can create additional Product Hunt pitches and community launch drafts in the Launch Engine within monthly Pulse Suite limits.

How long does Chrome Web Store review take?

Often one to three business days for a straightforward extension, longer if permissions are broad or privacy disclosures are incomplete. Budget a week before any planned launch spike so a rejection does not waste your announcement.

Should I charge for my extension on day one?

Many solo founders ship free first to learn from reviews, then add a paid tier or license once the core job is proven. If you charge immediately, the listing must show value in seconds because trials are harder than in SaaS.

Can Stratts help if my product is only an extension?

Yes. Stratts supports extensions in intake: store listing copy, positioning, competitor angles, and channel priorities matched to your budget and hours. Most builds finish in under 5 minutes.

Browser extensions

How to Launch a Browser Extension as a Solo Developer

Extensions are a weird product shape: one listing, a permissions prompt, and a buyer who decides in about ten seconds whether to trust you. Most solo devs treat launch like a tiny SaaS and wonder why installs stall. Nail the store page, explain permissions in plain language, and pick one community where extension people actually hang out. Google's Chrome Web Store documentation lists the basics: a complete listing, privacy disclosures, and a build that passes review. Without those, a launch spike mostly wastes attention.

Lead with the job, not the feature list

Store visitors are not reading twelve bullet points. They want one outcome: save time on X, block Y, sync Z. Your title and first screenshot should show the moment the extension earns its toolbar space. If the headline could describe fifty other tools, rewrite it before you touch distribution.

Stratts intake asks what your extension does and who installs it. You get store listing copy, positioning, and language you can drop into a maker comment or Reddit thread without rewriting the pitch three times.

Permissions are part of marketing

Broad host permissions scare people. That is rational. Chrome Web Store program policies require accurate privacy practices and limited data use. Say exactly what runs locally, what leaves the browser, and why each permission exists. One sentence per permission beats a legal wall of text.

Reviewers and users punish vague "we need access to read and change all your data on all websites." Scope down where you can. If you cannot scope down, explain the tradeoff like you would to a friend who builds for a living.

Ship on one store, then expand

Chrome first is fine for most indie extensions. Firefox Add-ons (AMO) and Edge Add-ons matter later if your buyer lives there. Launching three stores on day one splits screenshots, release notes, and support threads you do not have yet.

Plan a two-week update cadence after launch. Early reviews often mention edge cases you missed. Fast fixes beat a launch-day traffic spike followed by silence. The 2025 Stack Overflow Developer Survey found most professional developers already use AI tools daily; extension buyers skew technical and notice when changelog notes stop.

Distribution that fits extensions

Organic search inside the Chrome Web Store matters long term. Short term, you still need a push: a thread in r/chrome_extensions or r/SideProject, a Show HN post if the tool is dev-facing, or a targeted note to five people who complained about the problem in public.

Product Hunt can work for extensions with a crisp demo GIF. It is not mandatory. Many profitable extensions never ranked there. Pick the surface that matches your buyer, then write the posts before launch day. On Pulse, Launch Engine can draft PH, Reddit, and HN posts from your plan.

Track installs and weekly active users

Chrome Web Store analytics show impressions, installs, and weekly users. Track which traffic source produced installs if you use UTM parameters on external links. If a community post drove clicks but zero installs, the listing or permissions explanation is the problem, not the channel.

Set a 30-day checkpoint before you add a second channel. Example: 200 weekly active users or 10 paid conversions. Extensions fail quietly when founders chase every platform and never fix the listing.

Common questions

How long does Chrome Web Store review take?: Often one to three business days for a straightforward extension, longer if permissions are broad or privacy disclosures are incomplete. Budget a week before any planned launch spike so a rejection does not waste your announcement.
Should I charge for my extension on day one?: Many solo founders ship free first to learn from reviews, then add a paid tier or license once the core job is proven. If you charge immediately, the listing must show value in seconds because trials are harder than in SaaS.
Can Stratts help if my product is only an extension?: Yes. Stratts supports extensions in intake: store listing copy, positioning, competitor angles, and channel priorities matched to your budget and hours. Most builds finish in under 5 minutes.

More questions? Read the FAQ or browse all launch guides.