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Pricing

One launch, or a little help every month.

Choose a single plan when you want one clear direction without a recurring bill. Choose Pulse when you want to keep creating, testing, and following through each month.

For ongoing work

Stratts Pulse

$17.99

$24.99per month

Keep working on your launch with fresh plans, new drafts, and a tracker that helps you follow through.

  • 3 complete launch plans each billing period
  • 75 credits for fresh copy, research, and campaign kits
  • An execution tracker for up to 3 active plans
  • Brand Voice and a library for everything you create
  • Saved plans, PDF export, and 5 section revisions per plan

Pulse is billed when you join, then renews monthly. Cancel any time before your next renewal.

For one launch

Launch Plan

$19

$29one-time payment

Get a clear plan for one product, with research, ready-to-use drafts, and next steps you can work through at your own pace.

  • Positioning, personas, and core messaging
  • Live competitor research and talking points
  • Do now, defer, and ignore lists for your runway
  • Launch drafts for the formats you pick in intake
  • First 10 customers playbook and a 90-day calendar
  • Saved access, PDF export, and 5 section revisions

Checkout places a temporary $19 card hold. Preview your plan first, then pay only if you choose to unlock it.

Before you choose

A few things worth knowing.

Why is Pulse less than a single plan?

Pulse costs less upfront and includes more, with a monthly renewal. A single plan is for anyone who prefers one payment with no recurring bill. Both use the same research and planning process.

When will I be charged?

Checkout places a temporary $19 card hold. Preview your plan first, then pay only if you choose to unlock it.

Pulse is billed when you join, then renews monthly. Cancel any time before your next renewal.

What can I do with my Pulse credits?

A copy draft uses 1 credit. Competitor research uses 5 credits, and a campaign kit uses 5 credits. Your 3 plan builds are separate from the 75 credits, and both allowances reset each billing period.

What happens if I cancel Pulse?

If you cancel, your Pulse tools stay available until the end of your paid period. You keep access to plans and content you have already created.

Already started your intake? Return to your saved answers.

Have a question about which option fits? Email support@stratts.com.

Look inside

Pulse tools and a sample plan

Execute Plan tracker

Execution Engine

Turn your launch plan into a 12-week Kanban. Drag tasks week by week, track progress, rebuild before launch.

Launch plan link
Pulls priorities, channel picks, and do-now items from your saved launch plan into weekly columns.
Menu options
Up to 3 active plans. First schedule build per plan is included; rebuilds cost 3 credits before tracking starts.

Vs chatbots and agencies

Why Stratts

How the launch plan compares to general-purpose chatbots and traditional agencies.

Feature / CapabilityGeneral ChatbotsTraditional AgenciesStratts
Targeted to Your ConstraintsOnly if you remember to spell out budget, time, and team size in every thread.Yes. But requires multiple meetings and custom consultation.Yes. Timeline, stack, and budget go into the plan automatically.
Competitor IntelligenceLists based on training data; you verify freshness yourself.Takes weeks, costs thousands, and often uses manual templates.Live web research and gap analysis in every launch plan.
What You Can Use MondayUnstructured chat threads and bullet lists.Long slide decks and strategy memos.Launch posts, outreach scripts, a prioritized action list, and a short event map for your stack.
What to SkipYou decide what to ignore on your own.Buried in long recommendations.Explicit defer and ignore lists, plus an anti-playbook of tactics to avoid.
Revisions & PivotsStart over with a brand new conversation or prompt thread.Billed at hourly consulting rates for any updates.Saved plans with up to 5 section-level revisions per plan.