Question 1

I'm a developer. Why not just use ChatGPT or Claude for this?

Accepted Answer

ChatGPT and Claude are strong for one-off prompts. Stratts researches competitors and your market, then builds one launch plan with your marketing strategy inside: channel priorities, positioning, and copy you can paste for Product Hunt, outreach, App Store listings, and tracking setup. Ready in under 5 minutes to save, export, and revise.

Question 2

What do I get for $29, and how long does it take?

Accepted Answer

One complete launch plan with your marketing strategy: positioning, target personas, a prioritized action list matched to your budget and hours, competitor breakdowns with talking points, and launch copy for your priority channels. Stratts researches your market, builds the plan, and writes your copy in under 5 minutes. After you save it, you can export a PDF and revise up to 5 sections if your direction shifts.

Question 3

I ship solo with no marketing team. Is Stratts built for me?

Accepted Answer

Yes. It's built for solo devs and indie founders without a marketing hire. You enter your runway, available hours, and constraints up front. Stratts prioritizes organic channels you can run yourself and only suggests paid spend when your inputs support it.

Question 4

How do I get my first users for a SaaS or app?

Accepted Answer

Stratts builds a focused go-to-market plan with channel priorities, positioning, and a sequenced launch checklist matched to your budget and time. The plan covers organic channels and includes community launch guidance. Pulse members can draft Product Hunt, Reddit, and outreach copy in the Launch Engine.

Question 5

Does the launch plan help with Product Hunt, Reddit, or Hacker News launches?

Accepted Answer

Yes. The launch plan includes community launch sequencing, platform-specific angles, and announcement drafts. Pulse subscribers can create additional Product Hunt pitches and community launch copy in the Launch Engine within monthly Pulse Suite limits.

Feature / Capability	General Chatbots	Traditional Agencies	Stratts
Targeted to Your Constraints	Only if you remember to spell out budget, time, and team size in every thread.	Yes. But requires multiple meetings and custom consultation.	Yes. Automatically factors timeline, stack, and budget into step-by-step checklists.
Competitor Intelligence	Lists based on training data; you verify freshness yourself.	Takes weeks, costs thousands, and often uses manual templates.	Live web research and competitor gap analysis when you build your plan.
What You Can Use Monday	Unstructured chat threads and bullet lists.	Long slide decks and strategy memos.	Launch posts, outreach scripts, platform-specific tracking code, and a prioritized action list.
What to Skip	You decide what to ignore on your own.	Buried in long recommendations.	Explicit defer and ignore lists, plus an anti-playbook of tactics to avoid.
Revisions & Pivots	Start over with a brand new conversation or prompt thread.	Billed at hourly consulting rates for any updates.	Saved plans with up to 5 on-demand section-level revisions per plan.
Cost Model	$20/month subscription (you do all the writing and prompting).	$3,000 - $5,000 ongoing monthly retainer fee.	$29 single plan or $14.99/mo subscription.

Practical marketing strategy. No agency retainers.

Launch Plan

Stratts Pulse

Why choose Stratts?

Pay for a finished plan or monthly Pulse. No agency retainers.