I'm a developer. Why not just use ChatGPT or Claude for this?

ChatGPT and Claude are strong for one-off prompts. Stratts researches competitors and your market, then builds one launch plan with your marketing strategy inside: channel priorities, positioning, and copy you can paste for Product Hunt, outreach, App Store listings, and tracking setup. Ready in under 5 minutes to save, export, and revise.

What do I get for $29, and how long does it take?

One complete launch plan with your marketing strategy: positioning, target personas, a prioritized action list matched to your budget and hours, competitor breakdowns with talking points, and launch copy for your priority channels. Stratts researches your market, builds the plan, and writes your copy in under 5 minutes. After you save it, you can export a PDF and revise up to 5 sections if your direction shifts.

I ship solo with no marketing team. Is Stratts built for me?

Yes. It's built for solo devs and indie founders without a marketing hire. You enter your runway, available hours, and constraints up front. Stratts prioritizes organic channels you can run yourself and only suggests paid spend when your inputs support it.

How do I get my first users for a SaaS or app?

Stratts builds a focused go-to-market plan with channel priorities, positioning, and a sequenced launch checklist matched to your budget and time. The plan covers organic channels and includes community launch guidance. Pulse members can draft Product Hunt, Reddit, and outreach copy in the Launch Engine.

Does the launch plan help with Product Hunt, Reddit, or Hacker News launches?

Yes. The launch plan includes community launch sequencing, platform-specific angles, and announcement drafts. Pulse subscribers can create additional Product Hunt pitches and community launch copy in the Launch Engine within monthly Pulse Suite limits.

Do I need a hunter to launch on Product Hunt?

No. Founders can self-launch. A hunter can help when they have relevant audience trust, but preparation and follow-up usually matter more than who clicks publish.

Should I offer a Product Hunt discount?

Optional. Many founders offer extended trials or a limited promo code. Match the offer to what you can support and what feedback you want from early users.

Product Hunt

Product Hunt Launch Checklist for Indie Founders

Product Hunt can bring your first wave of curious users when you prepare assets, follow up, and reply fast. This checklist covers the week before launch, launch day, and the two days after.

One week before launch

Finalize your one-line tagline, a sixty-second demo clip, and three screenshots that show the first win a new user gets. Ask five to ten people to leave specific feedback on the product, not generic praise.

Write your maker comment before launch day. Explain why you built the product, show the first useful moment, and ask for one type of feedback. Stratts Pulse includes a Launch Engine that drafts Product Hunt kits from your saved playbook positioning.

Launch day

Post early in your target timezone, pin the maker comment right away, and reply to every question within the first six hours. Share the launch in one community where you already contribute, instead of spamming ten channels where you have never posted.

For background on community launch discipline, see Y Combinator's guidance on getting first customers. The same habits apply on Product Hunt: show up, answer clearly, and follow through after the launch day spike fades.

Forty-eight hours after

Collect the best questions you received and turn them into FAQ updates or a short follow-up post. Email or DM everyone who left thoughtful feedback with a clear next step: trial link, onboarding tip, or promo code if you use one.

Judge the launch on conversations and signups. Ten activated users from a lower-ranked day often matter more than a top spot with no trials.

When to skip Product Hunt for now

Delay Product Hunt if your product still needs a niche community first, if onboarding is rough, or if your buyer rarely uses the platform. Enterprise tools, narrow B2B products, and some mobile apps often grow faster through direct outreach or App Store optimization first.

Your go-to-market plan should include timing for Product Hunt based on your product, not treat it as required for everyone.

Common questions

Do I need a hunter to launch on Product Hunt?: No. Founders can self-launch. A hunter can help when they have relevant audience trust, but preparation and follow-up usually matter more than who clicks publish.
Should I offer a Product Hunt discount?: Optional. Many founders offer extended trials or a limited promo code. Match the offer to what you can support and what feedback you want from early users.

Next step

Turn this into your complete launch plan

Stratts builds a complete plan from your product, budget, and timeline in under 5 minutes. Includes competitor research, channel priorities, and copy you can paste today.

Build your launch plan →

Related guides

More questions? Read the FAQ or browse all launch guides.