I'm a developer. How is this different from ChatGPT or Claude?

ChatGPT and Claude are strong for one-off prompts and quick drafts. Stratts runs live competitor research, checks the plan against your budget and hours, runs automated quality checks, then writes paste-ready copy for the formats you pick in intake. You also get an event map plus numbered analytics and email setup steps for your stack. One structured launch plan, usually under 5 minutes, ready to save, export, and revise.

What do I get for $29, and how long does it take?

One complete launch plan with positioning, target personas, a prioritized action list matched to your budget and hours, competitor breakdowns with talking points, launch copy for your priority channels, and an event map with setup steps for your analytics and email tools. Stratts researches your market, builds the plan, and writes your copy — usually under 5 minutes. After you save it, you can export a PDF and revise up to 5 sections if your direction shifts.

I ship solo with no marketing team. Is Stratts built for me?

Yes. It's built for solo devs and indie founders without a marketing hire. You enter your runway, available hours, and constraints up front. Stratts prioritizes organic channels you can run yourself and only suggests paid spend when your inputs support it.

How do I get my first users for a SaaS or app?

Stratts builds a focused go-to-market plan with channel priorities, positioning, and a sequenced launch checklist matched to your budget and time. The plan covers organic channels and includes community launch guidance. Pulse members can draft Product Hunt, Reddit, and outreach copy in the Launch Engine.

Does the launch plan help with Product Hunt, Reddit, or Hacker News launches?

Yes. The launch plan includes community launch sequencing and platform-specific angles, plus announcement drafts when those channels rank in your plan. Pulse subscribers can create additional Product Hunt pitches and community launch copy in the Launch Engine within monthly Pulse Suite limits.

How is a go-to-market plan different from a business plan?

A business plan covers model, finances, and the long view. A go-to-market plan is how you find and activate customers in the next 90 days with the time and money you have now.

Can I build a go-to-market plan in an afternoon?

You can sketch bullets in an afternoon. A usable plan with researched competitors, channel fit, and paste-ready copy takes longer by hand. Stratts gives you a structured first draft, usually under 5 minutes after intake.

Go-to-market

90-Day Go-To-Market Plan for Solo Founders

A solo go-to-market plan is four questions on paper: who buys first, where you reach them, what you say, and what you ship each month. That's it. Keep it short, keep it current. Distribution moves faster than quarterly campaign calendars. Goldman Sachs has the creator economy on a path toward ~$480B by 2027. The dollar figure is noisy; the crowded discovery part is the part that hits you.

Positioning you can say out loud

Two sentences. Buyer, pain, outcome. If it could describe ten other products, it's too soft. Read it to a stranger. If they struggle to repeat who it's for, rewrite before you touch launch copy.

Stratts pulls positioning from your intake and competitor research, then reuses that language in outreach and comparison replies so the pitch stays consistent week to week.

Buyer groups you can reach this quarter

Name two or three groups you can talk to in the next 90 days. Write down where each group hangs out online, what they already pay for, and what usually makes them hesitate. Fictional persona decks can wait.

Rank by who you can reach this week. TAM slides come later. The MicroConf State of Independent SaaS report is useful here. It shows how bootstrapped founders get customers in practice, which beats inventing "enterprise innovators aged 28-45."

Three months, three jobs

Month one: test messaging and get a few launches out. Month two: double down on whatever started conversations. Month three: repeat the one or two tactics that produced signups or repeat use.

Put dates on the tasks. Undated checklists turn into wishlists.

Know your rivals with a light pass

List what buyers already use: competitors, spreadsheets, manual workarounds, or doing nothing. Note where the big players are strong, where they're slow, and your reply when someone compares you in a thread.

Refresh this. Static competitor tables rot fast in extensions and mobile. A week-old screenshot of their pricing page beats a polished but stale SWOT.

Common questions

How is a go-to-market plan different from a business plan?: A business plan covers model, finances, and the long view. A go-to-market plan is how you find and activate customers in the next 90 days with the time and money you have now.
Can I build a go-to-market plan in an afternoon?: You can sketch bullets in an afternoon. A usable plan with researched competitors, channel fit, and paste-ready copy takes longer by hand. Stratts gives you a structured first draft, usually under 5 minutes after intake.

Next step

Turn this into your complete launch plan

Stratts builds a complete plan from your product, budget, and timeline — usually under 5 minutes. Includes competitor research, channel priorities, and copy you can paste today.

Start your free plan

Related guides

More questions? Read the FAQ or browse all launch guides.